Writer's Market and Frankenpheme

Cultural Studies in Practice:

Hello Friends,                                               

Now-a-days we find that several literary works become widely read and popular. We believe that we are free to choose whatever we want to read but it is not so. It would be surprising to know that our choices are also controlled by political powers because our likes and dislikes dependent upon what comes in front of us and also equally important in which narration that is coming. As cultural studies try to read everything into power relationship, it emphasis upon how & where power works and so it is important to read writer & writer’s market.

Cultural studies approach sometimes concerns with not only work that is produced but also the means of production. Question of how to support the author, of finding a publisher, and even marketing the particular work to the cultural milieu on which the work is produced. Now, let’s read Chetan Bhagat and his market through cultural studies.

Chetan Bhagat: A study of writer

Chetan Bahgat knows very well the process of production – marketing and consumption of anything as he has graduated from IIT and IIM. He knows how best to use the cultural studies milieu and economic conditions of the readers.

   He also knows well the demographic of India as the country with most young people.

Chetan Bhagat: A study of writer’s market

(1)Youth

His all narrative of works chiefly focus on youth means they all are youth centric. As he knows, India is the country where majority of group is youth and to be popular it is very necessary to serve what youth wants!

(2)Problems of youth

As his all works are youth centric, he discusses the problems of youth from the way young would like to narrate and solutions which young would like to have it. Worthy to note, solutions given by Chetan Bhagat are not truth or deeply thought solutions, but sweet and coated solution.  He gives not what is truth, but what is loved to read!

(3)Price of the book

Price of the book is one of the major reasons behind some highly qualitative books are not widely read. Chetan Bhagat knows how to target the audience and specially youth and so price of the books are affordable to young pockets approx. 99 to 150 RS.

(4)Length of narratives

We are living in that era where people don’t have enough time for even the self and if people are paying their valuable time in reading it might be very selective thus length of narrative plays very significant role in marketing. Not only people do not have enough time to read longer narratives but also not even time even to ponder deeply on the single sought.  Chetan Bhagat’s all novels are shorter like novella. Almost his novels can be read in single seating.

(5)Narrative style

Not only that important what is served to us but also how we are served.  His narrative style is very simple as rarely dictionary is required. His style is conversational and youth friendly style.

(6)Language

He uses very simple language. His novels are like campus novel, campus slangs and uses symbols and metaphors.

(7)Target audience and zeitgeist

Cheatan Bhagat has very better understanding of target audience and their zeitgeist

·        Getting admission in IIM/IIt

·        Callcentre

·        Job, entrepreneurship, marriage

·        Education system as enterprice.

(8)Marketing

Chetan Bahgat knows very well how to market and to propagate the work. He uses social media platform like Facebook, Youtube, twitter, personal website, blog etc.

(9)Basic tone

·        Hindutva Capitalism